Franchise Interview – Florencia Stock, Co-Founder and CEO, Royal Pet Bakery & Grooming
1. How did you get into the pet industry?
My husband and I have always been passionate about dogs and pet care. When we moved to the United States, we saw an opportunity to combine that passion with a strong business model focused on grooming excellence, customer service, and premium pet products. Royal Pet Bakery & Grooming was born from that vision — creating a place where pets are treated like royalty, and their owners can trust us completely.
2. What’s New in the Business or in the Franchise Model?
We’ve recently launched our franchise program, allowing entrepreneurs to replicate our proven success. Beyond grooming services, we’ve developed our own line of healthy dog treats, which creates an additional revenue stream for franchisees. We’ve also implemented technology to streamline bookings, customer communication, and inventory management.
3. Where do you See Opportunities or Challenges for the Franchise/Business Moving Forward?
Opportunities include expanding into markets where premium grooming and pet care are in high demand, as well as leveraging our treat line for wholesale and retail growth. Challenges are primarily related to finding franchise partners who truly share our commitment to quality and customer service — we are very selective in that regard.
4. What is your Goal for the Business Moving Forward?
Our goal is to build a network of successful franchisees across the country, maintaining our high service standards while growing brand recognition. We want Royal Pet Bakery & Grooming to become a trusted household name for pet owners nationwide.
5. Talk to us About Training and Support, How Do You Deliver?
We provide comprehensive training both at our headquarters and on-site at the franchise location. This includes grooming techniques, customer service, operations, and marketing. Ongoing support is delivered through regular check-ins, online resources, marketing materials, and operational guidance.
6. Your most difficult moment at the Franchise Business?
Launching during a highly competitive market in Florida was challenging. We had to refine our marketing strategy and adjust our approach to differentiate ourselves. That experience taught us the value of adaptability and brand positioning.
7. Define the Royal Pet Bakery & Grooming Franchise Model:
A. Training and Support Model?
Initial intensive training covering grooming, business operations, marketing, and product sales. Continuous support via scheduled visits, phone consultations, and an online resource hub.
B. What is the Fee Structure?
We charge an initial franchise fee, plus ongoing royalties and a marketing contribution to support national and regional brand promotion.
C. Territory Definition?
Each franchisee is granted an exclusive territory based on population density, pet ownership statistics, and market potential, ensuring they have a protected area to grow their business.
D. Day in the life of a Franchisee?
A typical day involves overseeing grooming appointments, managing the grooming team, interacting with clients and their pets, ensuring top-quality service, and promoting our treat line and retail products.
8. What does Your Franchisee Do in the Business Every Day?
They manage staff schedules, greet and consult with clients, ensure pets are groomed to our high standards, oversee store cleanliness and merchandising, and actively promote the business in their local community.
9. Who is the Ideal Franchise Candidate?
Someone passionate about pets, committed to exceptional service, and eager to be hands-on in the business. Business management skills are a plus, but the right attitude, work ethic, and alignment with our brand values are most important.
10. Success Stories and Failures with Franchisees?
We are just beginning our franchise journey, so we don’t yet have long-term franchisee stories. However, our flagship store has achieved year-over-year growth and strong customer loyalty — results we aim to replicate with every franchise location.
11. What Goals Do You Have for the Royal Pet Franchise Model in the Future?
We plan to expand first in strategic U.S. markets, building a strong support infrastructure for franchisees, and eventually look at international opportunities. Our vision is to create a community of franchise owners who share our mission and deliver exceptional pet care experiences.
For more information on the Royal Pet Franchise system, visit the corporate site:
www.royalpetfranchise.com
Full interview at: https://franchisebusinessinterviews.com/franchise-interview-florencia-stock-co-founder-and-ceo-royal-pet-bakery-grooming/